Attn: Solo Professionals - Coaches, Consultants, Speakers, Authors - Small Business Owners, Entrepreneurs, and Marketers...

"Copywriting for Social Marketing: How to Beat the Recession by Using Free Social Marketing To Fill Your Client Funnel"

From: Cathy Goodwin, The Website Makeover Pro
Date: Thursday at 7:00 PM

Dear Fellow Professional,

Can you really make money by writing one-liners about your business? Are your Facebook Friends really going to help you increase your revenues?

I wondered that myself...till I saw the results. I kept hearing about people who were earning 40%, 75% or even 100% of their income from Twitter and Facebook. At first I didn't believe them. But now a hefty share of my own online income comes from these sources.

For once, you really do get a free lunch. Usually your mentors will advise you to steer away from the free stuff. "You get what you pay for," they say. And they're usually right.

But...take a look at where your mentors are! You'll find all kinds of Millionaire Marketers hanging out on Twitter and Facebook. These people could afford to buy billboards in Times Square if they wanted to, but they're tweeting and posting every day.

Do they know something that has value for the rest of us?

You bet they do!

Social media will be a lucrative source of revenue...if you know how to write copy for this new world. But surprisingly, very few copywriters are turning their talents to help you figure out how to write in bite-sized chunks.

You'll need a new style of writing. Website copywriting won't work in this medium. Print copywriting? Forget it. These copywriting principles (and I love them, believe me) were designed for reaching strangers. Think of sending out a space probe and hoping you get a response from some interested life forms.

But with social media you choose your target market. Now you're hanging out with neighbors over coffee. You get to invite your audience. You're not just defining your target market: you're deciding how and when to issue the invitations.

And that affects your copy -- the words, phrases and metaphors you use. You don't talk to your invited guests the way you talk to strangers at a networking event. And (here's where we can get into trouble) you don't talk to your guests the way you talk to your best friend, roommate and next of kin.

Can you relate to these scenarios:

• You need to generate leads and introduce more prospects to your professional service
• You are on a tight marketing budget but you offer high quality services and info products
• You need more sign-ups for your teleseminar program
• You want to spread the word about what you do (even when what you do is a little complicated)
• You need to communicate your personality (because your clients want to see a three-dimensional person)
• You're tired of spending time and money on rubber chicken networking lunches (and figure there's got to be a better way)
• You've been meaning to get started on Facebook or Twitter (and you're just waiting for a step-by-step intro)
• You don't have time to teach your VA how to use social media (but you realize you're leaving money on the table because you don't have time)

The good news is...

You can start to profit from social media in just 3 weeks.

Learn what most guides won't teach you: How to create messages that reach your target market and create relationships. You can get lots of info all over the Internet on the mechanics of tweeting and even tips on how much, how often and (especially) how to do it.

This course teaches you how to create an effective message when you're tweeting, posting and setting up your space.. When you're active in social media, you're like a speaker who's been handed a microphone to broadcast to thousands of people. You can say anything you want...but you have to live with the consequences. Will you be ready?

This course combines time-tested copywriting principles that I learned from the masters -- representing hundreds of hours and literally thousands of dollars -- with the newest techniques created solely for social media...plus my own proven formula to sell yourself without sounding sales-y or pushy.

Course Partners Welcome! Bring your Virtual Assistant: Your Virtual Assistant (or colleague or significant other -- we won't ask!) gets to attend at no charge. Just give your Course Partner the passwords to social communities where you will jointly participate.

Get a 3 week hands-on mentoring course and start your own path to profits.

Ready to buy now? Go here now...and start building sales on the Internet.

Here's what participants said about previous classes:

"So far the best business investment I've ever made..."

"This is one of the best classes I have ever taken! So far it is also the best business investment I've made. Just recently Frankly, I learned a lot more in just the first week of your class than I did in a month with a copywriter I hired (and she was good)!

"You provided great information in the weekly Learning Guides, too. I have purchased many e-books that have just one useful point every ten pages and the rest is fluff. Yours were solid. I printed all the notes and will keep them for future reference.

"You continuously had great input on how to improve a site, how to re-word a title, where to place a photo, and how to grab a visitor's attention. Your feedback on calls and in the Facebook group was extremely valuable -- and fast, too.

"Be sure to look for me on one of your very next calls!"

Laurie Beebe, Diet Coach
http://wwwmycoachlaurie.com

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"I could use these ideas immediately..."

As a long-time student of Internet marketing, I design and implement WordPress.org websites. Yet I was surprised how much I learned from Cathy Goodwin's four-week mentoring course. She has a gift for presenting information in a module teaching style that is easy for the newbies to understand and at the same time gives the veterans a great deal of value.

The best part: I was able to use her ideas immediately and could see how the "simple" changes recommended by Cathy resulted in websites that are much more targeted. Now when visitors come to my websites they instantly know what I'm offering.

Phyllis Zimbler Miller
www.MillerMosaic.com
www.twitter.com/ZimblerMiller

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"Cathy showed me what is important and what is just fluff..."

“Cathy showed me what is important and what is just fluff with a website.  (Isn’t it funny how the fluff is what costs so much?)  She tells it like it is, and as a busy entrepreneur that is exactly what I need.”


Betsy Talbot, Business and Lifestyle Coach
Seattle, WA
http://www.betsytalbot.com

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"My article hit the #1 Position at EzineArticles..."

"I can’t believe the copywriting secrets I’ve learned from your teleseminars and handouts.

"Three weeks into your class, ‘Browsers to Buyers’, I wrote an article that hit the #1 spot at EzineArticles.com for Shopping and Reviews/gifts. It sat at in that #1 position, not one, but for two days, before moving to the #3 spot.

"Thanks Cathy for all you know and are willing to share with others."

Shirley Bass
http://www.giftbasketjewels.com
Deming, New Mexico

Sign up now to get a jumpstart on this promotional style..

Class Schedule

Each session will run 60-90 minutes. All sessions will be recorded. If you need to leave early or miss a session - no problem.

Session 1:Wednesday, March 18, 2009 1 pm ET
Conquer Facebook and Discover Why Copywriting for Social Media is Different

Discover five copywriting techniques most people don't know about for copywriting for social marketing (so you gain maximum impact from a micro post)

Write the 4 essential promotion pieces you need to thrive on Facebook

Get 7 building blocks of compelling social media copy that anyone can use (no matter how much or how little you've written before)

Develop an easy 3-step system to promote teleseminars using Facebook (so you won't have to reinvent the wheel each time - and your VA will do most of the work)

Let social media jumpstart your face-to-face networking and your blogs

Session 2: Wednesday March 25, 2009 1 PM ET
Triumph With Twitter

Practice an easy 1-2-3 system for getting a fast start on Twitter (because when you start the wrong way, you lose some followers forever)

Discover 5 Twitter tools to maximize your ROT (Return On Tweeting)

Get 5 Tweeting Templates (so you can delegate to a VA or tweet effortlessly when you're busy, tired or overwhelmed)

Recognize 5 Tweet Temptations to avoid at all costs (because they drive business away)

Create a no-brainer process to attract followers who fit your business strategy

Session 3: Wednesday, April 1, 2009, 1 pm ET
Stand out from the Pack with These Social Marketing Opportunities

Find "other" communities that will promote your business (such as Amazon, Biznik, Yelp and the blogosphere) and decide which one fits your business model

Learn 3 ways to promote yourself with the services that are "fuzzy" and hard to explain (such as certain types of life coaching, new types of healing and more)

How to reach hard-to-find prospects easily without breaking the bank

Discover how to send the right messages by strategically linking your communities (and why it's critical to keep some communities separate)

Avoid overwhelm by managing your time on these addictive social media (yes, marketing can be too much fun!) and still benefit from your membership

Bonus #1: Copywriting for Blogs and Ezines (a downloadable audio file.

When you start attracting visitors from this course, will you be ready? You'll be sending friends and followers to your ezine and blog. Will you be ready?

Bonus #2: Enjoy a 20-minute 1-to-1 consultation with Cathy Goodwin at the end of the course, within 2 weeks after we finish. Get a website critique or ask any marketing questions you have. Value $99.

Early Bird: Register by Midnight Pacific Time, March 12, 2009, and get a 3-point email critique of your website or sales letter.

Go here now to start mastering your own social media strategy (and grow your business with FREE tools)

Click here now to sign up

  

What's your investment?

Comparable courses are selling for $397 - $797 and more. Your biggest risk, of course, is the money you're not leaving on the table by missing out on these new marketing opportunities.

Your investment is probably less than what you charge for an hour of your own time. So if you get one new client for one hour, you've gained back your investment.

It's less than you'd spend for 2 networking lunches (much less if you include driving, dry cleaning and parking). When you're working with social media, you may be able to forego some of those meetings (and enjoy more free time, not to mention healthier food). And you'll use your face-to-face time more effectively.

How much is 10 hours worth? I invested many hours to learn what I'm sharing (and I created many techniques, shortcuts and templates myself). Depending on your learning curve, I estimate you save 10-20 hours by taking this course. That's time you spend with clients in billable hours...or use the time for blogging, tweeting and posting to build your client funnel.

Ready to begin? Try it now risk-free to begin building your business immediately.

I can't wait to start seeing you in these communities!

Cathy Goodwin

P.S. You get access to techniques that are not available anywhere else, so you stand out from the pack. And don't forget -- bring a Course Partner at no extra charge!

P.P.S. The one-to-one call is worth almost the entire investment.Sign up here!

The Fine Print: My clients and class participants have gotten great results from my writing and teaching. But of course I can't promise that you will achieve any particular increase in sales or specific results. Your own success will depend on many factors, including your service and your own application of what you learn here. Bonuses will be available 24 hours after Class #1.