Dear Fellow Service Professional,
If you've been in business for more than a
week, you know your real
business is ... signing up clients!
If
you don’t have clients, you can't use all the skills and training you
have worked so hard to acquire. But many of us still use marketing methods that no
longer work in the 21st century. For example:
Get-acquainted calls: Spend
20-30 minutes with a
client in a
one-to-one FREE call and answer just 1
or 2 questions. You need to "close" the client fast. And you spend
hours
on the phone with the freebie-seekers.
Networking lunches: Terrific idea if
you don't mind driving, parking and introducing yourself to a dozen
people in 2-minute time windows.
Public speaking gigs: These days
many
organizations
have a "members only" policy. But how many groups
can you join in a year?
And now you have
just one shot at that audience. You
talk to whoever shows up that day.
On a rainy day, you lose all those great prospects who couldn't find a
parking space.
The truth is, the BIGGEST
CHALLENGE we
face as independent
professionals is capturing a prospect's attention long enough to
communicate
why we are unique.
What if you could stand in front of each
prospective client and tell your story to each one for a solid hour?
What if you could make one speech
and reach dozens (maybe hundreds) of
prospects?
And what if you
could reach your listeners when
they're ready to hear you -- whether it's 9 AM in New York or 12
Noon in Singapore? You're asleep or relaxing with the family while they
hear your message.
Many
coaches, consultants, speakers,
trainers and
other independent professionals
have found the answer. They record a Showcase
Interview: a one-hour interview they can place on their website
to
showcase their
talents. You create an mp3 file that your prospects will download.
They'll listen on their own time.
And if you
present the right
information, they'll call you only if they fit your Ideal Client model.
Are
you thinking, "I can't do this. I'm too new, too busy, or..."
These recordings
are very powerful and I'm going to tell you why. But I realize that if
you're reading this far, you might be thinking you can't do this
because:
You have never
offered a teleseminar. You don't have a bridge line. You don't
know how
to write landing pages, press releases and email announcements. Your
Showcase Recording is just the beginning. You want someone to walk you
through the process and give you templates for the future.
You're too busy seeing your current clients
one
to one. You just don't have time to invest hours learning the ropes.
You don't know how to create a script
that
communicates what your prospects are looking for.
You can't invest in a learning curve
for just 1 recording. You will not be
making teleseminars a part of your marketing program. So why invest the
time and money just to make one Showcase Recording
That's
why I
created the Showcase
Interview Program.
I'll do the work.
You tell me about yourself by phone and questionnaire. We develop
interview questions to highlight your professional expertise and
personality (and communicate what you do and don't want from a client).
Then I'll set up
the bridge line and recording. I'll promote the event so you get
listeners. You show up
(from the phone in
your home or office) and we
talk. I'll work with you and/or your webmaster to upload the
recording.
Here's how you
benefit:
Promote yourself without sounding sales-y.
Many of my clients are afraid of sounding like the
proverbial used car salesperson. They can't afford to be associated
with anything that sounds less than 100% professional.
Communicate your value. You can't
say much in a 5-minute audio sound bite or even a 30-minute
get-acquainted call. But when you create a recording your prospects
spend an hour or more absorbing exactly
the information
you want them to hear delivered at your own pace. They hear the way you
respond to questions (just like the questions in their own mind).
Get more than "just one shot." When
you offer an mp3 download, your prospects
listen over and over again. They take you with them. I've had people
listen to my recordings while driving, working out or even changing a
tire.
Save dozens of hours on those "free
get-acquainted calls" and introductions. When your prospects call
or email, they are usually ready to pay for service. I've had clients
say, "I listened to your interview and I knew you were the right choice
for me.
And when you record
your first teleseminar the RIGHT way, you open the door to even more
opportunities. You collect opt-ins for your mailing list. You
begin to
build a relationship. You sell information products (even when your
listeners are not ready to become clients) so you make money right
away.
But if you've
never done this before, the
whole project can be scary -- with good reason.
You need to find a bridge line figure out how to record the
teleseminar, write a landing page and spread the word. You need to
write a press release.
When you're starting out, you will spend several hours putting the pieces
together. Most professionals spend at
least 8 hours
writing their first
landing page. And if they haven't had copywriting training,
their pages
may not attract the clients they want.
And here's
another
fact. Your program will be more fun and interesting if you are
interviewed.
But if you're
new (or you don't have an info product yet), you may not get invited to
participate in an interview. And your interviewer won't coach
you
or help you prepare questions. In fact, you may be asked to submit 10
questions to be considered seriously for a live interview.
Why
I Created This Program
As a professional
speaker and former college professor, I have enjoyed great success with
teleseminars. I've conducted over 100 teleseminars, alone and as
an interviewer. I've been interviewed on network and Internet radio.
I created my own Showcase Interview by
accident. One day I needed an extra bonus for my ezine
subscribers. So I added an mp3 recording of a recent teleseminar. To my
surprise, I got queries about consulting gigs. Prospects felt they knew
me. Often we could cut back on the get-acquainted call (or even skip it
altogether).
And I'm an experienced interviewer.
I know how to
bring out a guest's sterling qualities. My interviews are considered
"easy listening." So why not help newbies who
need credibility -- not just those who are already established?
And as a
copywriter, I can put it all together: - landing page,
announcements,
and
publicity.
If you qualify
for
the Showcase Program, you will get:
- A Professional
Inventory form to establish your background and uniqueness
- A 60-minute one-to-one interview to prepare you for your
teleseminar
- A set of 10 questions you can use for future interviews
- A bridge line (I'll book through my service)
- Copy for your short email announcement to your list (and
my list)
- One press release announcement (distributed through my
service)
- One Facebook event announcement (sent to my friends and
yours)
- A list of attendees who have opted in
- 1 live teleseminar where I interview you
So...what's your investment?
You could take some training -- a
teleclass or a handful of manuals on how to do this. In fact, I can
recommend
several programs very highly. But most of us don't "get
it" till we've actually walked through the process.
You could join a
high-end mentoring program. I can refer you
to resources who include this service with several months of mentoring.
But even they won't write your landing pages and press releases.
They'll help you. But you'll have to hire more help or do it on your
own.
Or you can benefit from my experience. I've mastered the learning curve and I have systems in
place to get everything done quickly.
For example, every week I deliver a teleseminar with fresh content. I spend about one hour (sometimes less) preparing to deliver this teleseminar, including publicity. I will share this system with you.
Your investment is just $497.
If you have
identified a hungry market for your services and if you deliver good
information, you will earn back your
investment when you attract just one
new client for one month, one project or even an hour or
two.
But that's not
the
whole story.
You will save hours of time.
I estimate a minimum of 10
hours to do this yourself if you are new to the process. Twenty is
probably more realistic. And who knows
how much time you will save when you skip all those free get-acquainted
calls with the "wrong" prospects?
Use the form
below to apply for a place. Most (but not all) forms of professional
service will qualify.
A
limited number of
spots are available. Claim yours today!
 Save me a
place. I am seriously
interested in this program and ready to get started immediately.
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You don't have
to run around to live networking events and spend hours on the phone to
sign up QUALITY clients in your target market. The secret is telling
your story -- out loud -- on your website. And I'm here to
show you how.