"Once Upon a Time, There Was a
Brilliant Business Owner Who Wanted More Clients..."

It was a cold dark night and this business owner was frustrated. He had helped dozens of clients achieve their vision. Even more clients had turned their lives around and now were achieving happiness and success beyond their wildest dreams. But when prospects asked, "What do you do?" he was stumped. When they asked, "Why are you the best solution to our struggles?" he found the old 11-second elevator speech was stuck on "going down." He was feelng overwhelmed by a tough economy,and increasing demands on his time.

One evening the business owner fell asleep in his home office, head resting comfortably on the keyboard of his faithful laptop. And then the solution came to him.

At first the business owner dreamed of wolves coming to eat him, his computer and even his hungry cat. But being a positive person, he realized that was just the entertainment portion of the evening. Sure enough, the solution came: An internet marketing strategy that could save his business! It was all written down so clearly...and it began, "Once upon a time..."

Introducing Storytelling for Success:
A 2-Session Mentoring Course by 2 Ordinary Marketers With Extraordinary Stories

We're Cathy Goodwin and Connie Ragen Green, a copywriter and an Internet Marketing Empire Builder. Our clients include coaches, consultants, speakers, lawyers, financial advisors, and software designers. They range from supply chain consultants to party entertainers, from off-the-boat newbies to confident veterans..  

These businesses have one thing in common. They need clients...and more clients. But they are too busy to invest huge amounts of time in live networking. They can't be bothered with outdated techniques that don't work in the 21st century.

If you want to attract clients and sell products through the Internet, you need a commodity more priceless than gold, rubies and diamonds. You need powerful content that holds your prospect's attention in a world of distractions. You need to stand out from the pack. And oh yes, you can't afford to sound pushy or sales-y. Your prospects are just too sophisticated.

So how do you reach clients without blasting them with a high-pressure content hose? How do you tell your prospects, "I'm the solution to your problems," without sounding boastful, arrogant and just plain obnoxious?

The good news is...

Now you get to write your own business success story...with a happy ending. You discover a technique as old as the hills and as current as Acers and iPods:: how to tell a story to win the hearts and wallets of your target market.

But we won't stop there. We will show you exactly how to use storytelling as the most powerful sales weapon in your copywriting arsenal. We will tell you how to avoid telling stories that make you (and your business) sound like fodder for the tabloids or yesterday's old-hat news. We will even tell you what kind of stories you should never tell anyone (except maybe your therapist, on a good day).

Here's how it works. We have two sessions scheduled [dates]. We will both be on the calls, so you know you are guaranteed lots of fast-paced content. You get Connie's gift for making the complex seem simple and Cathy's gift for spinning words into gold in a New York Minute. . And of course you get solid info you can use immediately. (If you're looking for fluffy stuff, sign up somewhere else.)

""OK, I know you guys. I'm ready to sign up now! " Get started now.

On these two sessions you will discover:

• 3 Types of Stories to Use In Your Online Marketing
  
  
• How a Story Can Turn a Plain Jane Blog Post Into a Hot Item That Turns Heads
  
  
• How to Turn Your Life Story Into a Low-Key (but very powerful) Sales Message
  
  
• How Stories Will Sell Your Most Sensitive Products (so even your most squeamish prospects will buy, not blush)
  
  
• How Your SIgnature Story Becomes the Foundation of Your Branding Strategy
  
  
• How To Communicate Your Expertise By Telling Stories About Your Clients

Check this out: you don't walk away with a bunch of ideas. We walk you through the process of telling your story.

"You've convinced me - let's do it!

Class 1: How To Tell Stories That Attract Clients and Increase Sales
Tuesday, January 12 at 3 PM Pacific (6 PM Eastern)

Why storytelling attracts clients more effectively than any other promotional technique

Three things you must never include in a story because they drive prospects away

Where to get sizzling story ideas that sell (so you never get writers block again)

A secret psychological technique that commands your audience's undivided attention

Get past your audience's resistance and share the info they need to say "yes" to your offer

Class 2: How to Use Stories To Grow Your Business
Thursday, January 14 at 3 PM Pacific (6 PM Eastern)

How your unique success story will position you as an expert who commands higher fees

How to attract targeted traffic by introducing current events (from your life or the world)

How your clients' stories will motivate your audience to say "yes" faster and more often

How tailor your best stories to fit your blog posts (so you hold your audience attention)

How to use Twitterand Facebook to leverage your story to reach a HUGE audience

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